5 Common Traits Of High Converting Websites

What makes a website convert higher than others?

There are many things.

Here are 5 of the common traits of high converting websites:

1. A Clear, Compelling Headline

This is to capture attention or explain “what’s in it for me?” to your target audience. A clear compelling headline explains what the benefit is for someone being on the website.

Here are a few examples.

Pinterest has rotating messages to speak to their audiences about new creative ideas.

Apple speaks instantly about the benefit of their latest product, iPhone 11.

LinkedIn welcomes you to their online social community.

2. Call To Action Above The Fold

This is a must for highly converting websites. You need a call to action to direct your visitors and traffic towards a specific result.
The “fold” is the top part of the web page that appears when your site loads. Imagine a newspaper folded in half. The top part is going to contain the Headline (see #1 ↑) to catch your attention and then present a call to action. Online, this call to action normally appears in the form of a button or opt in form.
Here is an image of what the fold looks like:

3. Simple Design

This may go without saying, but sometimes people get carried away with their websites. It’s understandable. You want the funky background with all the glitz and glam. But think about this for a second: When was the last time you went to Google? You can go check out google.com and see the simplicity in their design.
The tenant is “less is more” here and less is more helps with higher converting design across the board. People will have a better understanding of what

4. Social Proof

Reviews, testimonials, case studies, and recommendations. These can be found all over Facebook, Google, Yelp, Tripadvisor, Etc. You can also collect your own testimonials. Video testimonials are recommended and can lead to a higher conversion rate.

5. Opt In Form

An opt in form is how you capture information from your visitors. You want to offer your audience something in exchange for their information so you can market to them over and over. The classic freebie or lead magnet is the ebook. Now people offer video courses. It really all matters about how valuable is the result you generate with your offer. This is a great way to build trust and create some reciprocity with your audience.[/vc_column_text][/vc_column][/vc_row]